We don’t believe in research for research’s sake

LGI has years of experience in researching consumer attitudes and beliefs about social issues as they relate to the successful marketing of products and services. In today’s climate of domestic consumer skepticism and global concern over the export of American commercialism, companies need to make informed strategic decisions about their brands and reputations.

LGI team members have years of experience in designing, conducting, and analyzing quantitative and qualitative research for the private and public sectors. The firm takes pride in a rigorous approach to research design and implementation and sensitivity to consumer psychology and social issues. Whether its focus groups or surveys, the LGI team believes that research that is not actionable is useless.

The research team is known for incorporating such unusual disciplines as cognitive linguistics and psychology into the analysis – resulting in research insights that go far beyond the basic. The firm’s groundbreaking work, Hidden Agendas: Stereotypes and Cultural Barriers to Corporate-Community Partnerships has been presented at many prestigious venues including The Conference Board and The Aspen Institute.