UCLA Center for Healthier Children, Families and Communities

As a newly created health care facility, the UCLA Center for Healthier Children, Families and Communities needed to tackle the task of creating an identity, and developing a positive image to secure the trust and respect of the community, local officials, and medical professionals. To accomplish these goals, the LGI team was asked to develop and implement a program to raise awareness and increase visibility for the Center and its services.

Working closely with UCLA representatives, the team developed key messages and a unique graphic identity. We also created a family of printed materials which reinforced the Center’s brand image. Materials included a color logo, letterhead, 12-page informational brochure, and a folder. The collateral materials were designed for maximum efficiency as well as effectiveness; economically combining inserts with mission oriented brochures so the inserts could be continuously updated.

The Center’s brochure won a "Pro Award" from the Publicity Club and "PRism" award from the Public Relations Society of America. More importantly, the materials enabled the Center to achieve its goals, including faculty recruitment and grant awards.

Other LGI academic success stories include the Sloan Industry Centers Program and the UCLA Center for Community Health.