Kaiser Permanente

Kaiser Permanente, a health care provider comprised of a Health Maintenance Organization and a hospital group, identified the need to become more responsive to its client base in order to improve its competitive position and attain its overriding business goals. A key challenge identified by Kaiser was the need to communicate the corporate vision to all segments of the organization and secure employee buy-in at all levels – care providers, administrative staff, union personnel – for a Total Quality Management approach to providing service.

Kaiser turned to LGI Communications to design and implement an internal strategic communications plan to secure and sustain the required degree of health professional and staff support for the organization’s short-term and long-term marketing and client relations objectives. The plan entailed a comprehensive communications audit informed by a series of focus groups at which all internal audiences were represented.

The plan, which was enthusiastically received by the client, helped enable Kaiser to bring about the changes that have now made it a health service provider rated by consumers as one of the best.

Other LGI health care related success stories include the National Mental Health Association, Next Generation Tobacco Control Alliance, and many others.