Alfred
P. Sloan Foundation Initiative on Workplace, Workforce and
Working Families
In the past several decades there has been an increasing mismatch
between the workplace and the workforce. Although the work-life
needs of modern-dual earner and working class families have
changed significantly in the last several years, the workplace
structure has remained virtually unchanged. Recognizing this
fundamental issue, the Sloan Foundation has created the Sloan
Centers on Working Families—six multidisciplinary research
centers at some of the most prestigious academic institutions
across America.
To begin to build awareness and credibility for the field
among academics and thought leaders, the Sloan Foundation
engaged the LGI Communications team to effectively brand the
movement toward flexibility at work.
The first product from the strategy is a cornerstone piece
for the field, "Creating Family-Friendly Work" which
effectively integrates the diverse work of the Centers, over
200 other Sloan grantees from the field, and the testimonials
of the brightest and best thought leaders from the public
and private sectors. The piece is currently being widely disseminated
by the Foundation.
Other LGI family and community success stories include the
UCLA Center
for Healthier Children, Families and Communities,
and the UCLA
Center for Community Health. Other LGI success
stories in workforce and workplace development include The
John D. and
Catherine T. MacArthur Foundation, the National
Network of Sector Partners, and many others.
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