When "no" means "si," communications can be a challenge Both domestically and abroad, communications programs must increasingly bridge language and cultural barriers. Knowledge, respect, and experience are essential when creating effective communications for multi-cultural audiences. Understanding their unique needs and customs often means tailoring both the medium and the message. Consider how seemingly "universal" gestures can even be misleading: Americans are accustomed to using the up and down nod of the head to mean "yes" and the side-to-side nod of the head to mean "no." However, for Bulgarians, the nods are reversed in meaning. The LGI team has years of experience in creating multi-cultural and multi-lingual communications programs for audiences in the U.S. and abroad. From the successful introduction of curbside recycling in 130 languages, to the creation of effective communications products in languages from Russian to Vietnamese, we craft culturally appropriate and meaningful communications products that achieve your organization’s objectives.     © 2020 LGI Communications. All Rights Reserved.